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本书为“‘十三五’职业教育 规划教材”修订版、浙江省首批普通高校新形态教材，也是省级精品课程“外贸英语函电”的配套教材。本书根据高等职业教育“强化技能，贴近岗位”的特点和要求，在第3版的基础上修订而成，内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括核心提示、学习目标、背景知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常见错误、生词表、行业词汇、信函注释及练习等版块内容。本书可作为高等职业院校商务英语、 贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高校学生的自学用书。为方便教学，本书配备了电子课件、教案、参考译文及答案等教学资源。凡选用本书作为教材的教师均可登录机械工业出版社教育服务网www.cmpedu.com，免费下载电子课件。如有问题请致电010-88379375联系营销人员，服务QQ：945379158。

前言

二维码索引

Chapter 1　Fundamentals of Business Communication.1

1.1　Letters (Traditional Mails)2

1.1.1　Parts of a Business Letter2

1.1.2　Forms of a Business Letter4

1.1.3　Principles of Business Letter Writing6

1.2　E-mails.7

1.2.1　Layout of an E-mail.8

1.2.2　Analysis of E-mail Addresses9

1.2.3　E-mail Etiquette10

1.2.4　Small Tips on How to Use E-mail Better.11

1.3　Business Postcard.12

1.4　Other Commonly Used Methods of Communication13

1.4.1　Instant Message Jargon Commonly Used When

Communicating via Instant Messenger14

1.4.2　Interfaces of Instant Messaging.15

Additional Reading.17

Common Errors Made by Students19

Vocabulary19

Supplementary Vocabulary for Garments20

Exercises.21

Chapter 2　Establishing Business Relations.23

Case Study25

Additional Reading.37

Common Errors Made by Students39

Vocabulary39

Supplementary Vocabulary for Toys40

Notes to Text.41

Exercises.44

Chapter 3　Business Negotiations.46

3.1　Enquiries and Replies.47

3.2　Offers.53

3.3　Counter Offers and Re-counter Offers58

3.4　Acceptance.67

Additional Reading.69

Common Errors Made by Students75

Vocabulary75

Supplementary Vocabulary for Arts & Crafts77

Notes to Text.77

Exercises.85

Chapter 4　Sending Samples.89

Case Study91

Additional Reading.98

Common Errors Made by Students101

Vocabulary101

Supplementary Vocabulary for Hardware Products.102

Notes to Text.103

Exercises.106

Chapter 5　Signing a Contract109

Case Study111

Additional Reading.124

Common Errors Made by Students127

Vocabulary127

Supplementary Vocabulary for Electrical Appliances128

Notes to Text.129

Exercises.133

Chapter 6　Terms of Payment.135

6.1　Payment.136

6.2　Urging Establishment of LC143

6.3　LC Amendment and Extension146

Additional Reading.149

Common Errors Made by Students152

Vocabulary153

Supplementary Vocabulary for Mechanic Products.154

Notes to Text.155

Exercises.160

Chapter 7　Packing163

Case Study164

Additional Reading.174

Common Errors Made by Students176

Vocabulary177

Supplementary Vocabulary for Electronics177

Notes to Text.178

Exercises.180

Chapter 8　Insurance.183

Case Study184

Additional Reading.191

Common Errors Made by Students192

Vocabulary192

Supplementary Vocabulary for Lights.193

Notes to Text.194

Exercises.198

Chapter 9　Shipment.200

Case Study201

Additional Reading.212

Common Errors Made by Students213

Vocabulary214

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书籍介绍

本书为“‘十三五’职业教育国家规划教材”修订版、浙江省首批普通高校新形态教材，也是省级精品课程“外贸英语函电”的配套教材。本书根据高等职业教育“强化技能，贴近岗位”的特点和要求，在第3版的基础上修订而成，内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括核心提示、学习目标、背景知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常见错误、生词表、行业词汇、信函注释及练习等版块内容。 本书可作为高等职业院校商务英语、国际贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高校学生的自学用书。 为方便教学，本书配备了电子课件、教案、参考译文及答案等教学资源。凡选用本书作为教材的教师均可登录机械工业出版社教育服务网www.cmpedu.com，免费 下载电子课件。如有问题请致电010-88379375联系营销人员，服务QQ：945379158。